The A-Z of Video Arts Learning was a way of promoting the wide variety of products available as well as drawing attention to the most relevant
areas for HR decision makers within large organisations.
The first wave of this campaign was a piece of printed direct mail sent out to the Video Arts database with an attractive competition incentive to drive recipients online to the dedicated microsite from where they can be redirected to purchase products.
More Blend, Less Spend. With the time available for training in most organisations being reduced - and budgets under pressure, our brief was
to engage key decision makers from the world of HR and Training to take advantage of a very special summer offer from Video Arts.