Leading provider of private children's residential care, Turnaround required a complete branding overhaul. Focussing ideas on Turnaround's vision of providing child care in a different way to it's competitors, the strapline 'try something different' was introduced. The brochure, website, case studies, exhibition graphics and a full suite of legal documents followed this ethos with typefaces, colours and paper stocks used standing very much apart from the competitors.