Superdrug 50

It's hard to believe that Superdrug have been around for over 50 years. But indeed they have. Whilst working at Origin Creative, we were approached to create the branding for such a momentous occasion. My design was used for the whole campaign including all in-store POS, product branding, a fab birthday party and a cool old routemaster bus that toured the country to promote the event. They even recreated their first ever store branding and had Lulu come and visit!