It's hard to believe that Superdrug have been around for over 50 years. But indeed they have. Whilst working at Origin Creative, we were approached to create the branding for such a momentous occasion. My design was used for the whole campaign including all in-store POS, product branding, a fab birthday party and a cool old routemaster bus that toured the country to promote the event. They even recreated their first ever store branding and had Lulu come and visit!