Superdrug Beauty Studio
A new concept on the high street
Superdrug Beauty Studio
A new concept on the high street
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What it is
What it is
What it is
A first for Superdrug
Beauty Studio is a Superdrug store where you can buy your beauty products and then have them applied to your hair/skin by a trained professional. 
A first for Superdrug
Beauty Studio is a Superdrug store where you can buy your beauty products and then have them applied to your hair/skin by a trained professional. 
A first for Superdrug
Beauty Studio is a Superdrug store where you can buy your beauty products and then have them applied to your hair/skin by a trained professional. 
A first for Superdrug
Beauty Studio is a Superdrug store where you can buy your beauty products and then have them applied to your hair/skin by a trained professional. 
A first for Superdrug
Beauty Studio is a Superdrug store where you can buy your beauty products and then have them applied to your hair/skin by a trained professional. 
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Brand rollout
Rollout
Something different
Having inherited the branding, our job was to communicate the new proposition to Superdrug customers. This was done through creating a library of new playful images, a series of digital screens throughout the store and some clever copywriting.
Something different
Having inherited the branding, our job was to communicate the new proposition to Superdrug customers. This was done through creating a library of new playful images, a series of digital screens throughout the store and some clever copywriting.
Something different
Having inherited the branding, our job was to communicate the new proposition to Superdrug customers. This was done through creating a library of new playful images, a series of digital screens throughout the store and some clever copywriting.
Something different
Having inherited the branding, our job was to communicate the new proposition to Superdrug customers. This was done through creating a library of new playful images, a series of digital screens throughout the store and some clever copywriting.
Something different
Having inherited the branding, our job was to communicate the new proposition to Superdrug customers. This was done through creating a library of new playful images, a series of digital screens throughout the store and some clever copywriting.
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superdruf_beauty_studio_posters
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A-lister hair
A-lister hair
Hair Space
Superdrug also wanted to launch a hair salon within it's flagship Beauty Studio. We created the branding and guidelines as well as naming the new venture.
Hair Space
Superdrug also wanted to launch a hair salon within it's flagship Beauty Studio. We created the branding and guidelines as well as naming the new venture.
Hair Space
Superdrug also wanted to launch a hair salon within it's flagship Beauty Studio. We created the branding and guidelines as well as naming the new venture.
The birthday party
A birthday party was a must and a branded up routemaster bus toured the country to promote the event. Superdrug also recreated their first ever store branding and had Lulu come and visit!
Hair Space
Superdrug also wanted to launch a hair salon within it's flagship Beauty Studio. We created the branding and guidelines as well as naming the new venture.
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hairspace_guidelines
Credits
Created whilst working at MMP
Credits
Created whilst working at MMP
Credits
Created whilst working at MMP
Copyright © 2018 Emma Fairbrother Design and Illustration