Superdrug 50 Years
A celebration of 50 years as a high street favourite
Superdrug 50 Years
A celebration of 50 years as a high street favourite
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Idea
Idea
Fab since 1964
With their 50th birthday fast approaching, Superdrug asked us to create branding that could be used everywhere to celebrate their fantasticness since 1964. Echoing the typography, language and image styling of the 60s, we came up with 'fab since 1964' and combined it with a modern Superdrug colour palette.
Fab since 1964
With their 50th birthday fast approaching, Superdrug asked us to create branding that could be used everywhere to celebrate their fantasticness since 1964. Echoing the typography, language and image styling of the 60s, we came up with 'fab since 1964' and combined it with a modern Superdrug colour palette.
Fab since 1964
With their 50th birthday fast approaching, Superdrug asked us to create branding that could be used everywhere to celebrate their fantasticness since 1964. Echoing the typography, language and image styling of the 60s, we came up with 'fab since 1964' and combined it with a modern Superdrug colour palette.
Fab since 1964
With their 50th birthday fast approaching, Superdrug asked us to create branding that could be used everywhere to celebrate their fantasticness since 1964. Echoing the typography, language and image styling of the 60s, we came up with 'fab since 1964' and combined it with a modern Superdrug colour palette.
Fab since 1964
With their 50th birthday fast approaching, Superdrug asked us to create branding that could be used everywhere to celebrate their fantasticness since 1964. Echoing the typography, language and image styling of the 60s, we came up with 'fab since 1964' and combined it with a modern Superdrug colour palette.
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Brand rollout
Rollout
Not just Superdrug
It wasn't just Superdrug at the party. Other brands also added the Superdrug 50 years branding to their products to celebrate the milestone.
Not just Superdrug
It wasn't just Superdrug at the party. Other brands also added the Superdrug 50 years branding to their products to celebrate the milestone.
Not just Superdrug
It wasn't just Superdrug at the party. Other brands also added the Superdrug 50 years branding to their products to celebrate the milestone.
Not just Superdrug
It wasn't just Superdrug at the party. Other brands also added the Superdrug 50 years branding to their products to celebrate the milestone.
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Brand application
Rollout
The birthday party
A birthday party was a must and a branded up routemaster bus toured the country to promote the event. Superdrug also recreated their first ever store branding and Lulu came to visit!
The birthday party
A birthday party was a must and a branded up routemaster bus toured the country to promote the event. Superdrug also recreated their first ever store branding and Lulu came to visit!
The birthday party
A birthday party was a must and a branded up routemaster bus toured the country to promote the event. Superdrug also recreated their first ever store branding and had Lulu come and visit!
The birthday party
A birthday party was a must and a branded up routemaster bus toured the country to promote the event. Superdrug also recreated their first ever store branding and had Lulu come and visit!
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Credits
Created whilst working at MMP
Photography Mark Holland, Lancton Photography
Credits
Created whilst working at MMP
Photography Mark Holland, Lancton Photography
Credits
Created whilst working at MMP
Photography Mark Holland, Lancton Photography
Copyright © 2018 Emma Fairbrother Design and Illustration